To help build greater understanding that AMF Bowling Centres offer a broader entertainment experience in addition to its main appeal as a bowling destination, we partnered AMF up with Sony Music and created a new campaign featuring Reece Mastin in the lead up to Christmas.
In addition to an 'Unlimited Bowling' offer, the new campaign highlights other aspects of the AMF Centres, including entertainment space, laser games and available meal deals.
We created a Cinema advertisement, 30 second radio spots as well as significant digital, social media and promotional elements to drive the campaign, which also includes opportunities to mix with Mastin in person at various AMF Bowling venues.
MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC DIRECTOR
- ART DIRECTION & DESIGN
- PHOTOGRAPHY
AGENCY: AIRBORNE
TVC PRODUCTION: BRIGHTWORKS