I was engaged by Braidwood Doctors to create a brand identity that would reflect the values of the practice and the breadth of its healthcare services.
The branding combines modern simplicity with organic balance, capturing the clinic’s holistic approach to wellness. The emblem is a contemporary interpretation of the medical cross, subtly formed from interwoven curves that evoke leaves, growth, and care. A circular frame represents unity and continuity, while natural green tones reinforce the practice’s connection to health, community, and the local environment.
The elegant, geometric typography complements the icon to project professionalism, calm, and trust. Together, these elements position Braidwood Doctors as a forward-thinking yet grounded medical practice, with patient wellbeing at its heart.
MY INVOLVEMENT:
- BRANDING
- ICON DEVELOPMENT
- STATIONERY
- PROMOTIONAL
AGENCY: PLAYFUL AGENCY