It is the responsibility of all Australian employers to employ, refer and contract legal workers.
Australian employers are expected to take a reasonable number of steps to make sure they are not employing, referring or contracting illegal workers or suffer the consequences of a potentially large fine.
We created a simple campaign to inform employers of the new penalties targeting certain industries where illegal workers are common, as it’s hard for employers to confirm their visa status.
The campaign included Traditional Advertising (magazine and newspaper), oOh, Print, Digital Banners and Radio.
MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION
- DESIGN
AGENCY: AIRBORNE