To launch Equal Next into the market, we teamed up with Fitness First and created the ‘Guilt Factor. Zero.’ Campaign.
The campaign communicated that Equal Next is not just for your coffee or tea, but perfect for use in cocktails, sprinkled over cereal and fruit or wherever you needed that extra sweetness. And as a bonus, it tasted great minus the calories.
The campaign included Fitness First TVC, Digital oOh, Digital Banners, Sampling and Traditional Advertising (magazine and newspaper).
MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC SCRIPT & DIRECTOR
- ART DIRECTION & DESIGN
- COPYWRITING
- RETOUCHING
AGENCY: ENSEMBLE
TVC PRODUCTION: BRIGHTWORKS