In a joint initiative between the Government’s tourism and major events agency, Destination NSW, Tourism Snowy Mountains and the region’s four alpine resorts, Charlotte Pass, Perisher, Selwyn and Thredbo, we were briefed to create a digital campaign to drive visitation during winter.
The Go Snowhere Else campaign conveys that the Snowy Mountains is the perfect location for a winter break.
The campaign also shows that competing businesses can work together to achieve the goal of growing the visitor economy, which is vital to the region’s future.
MY INVOLVEMENT:
- CAMPAIGN VISUAL IDENTITY
- ART DIRECTION
- DESIGN
AGENCY: AIRBORNE