In the world of LEGO, Santa’s Little Helper - the LEGO mini-figure Elf, is the best elf to help you find the perfect gift for both young and old.
To build on the previous years' Christmas campaigns and execute a campaign that engages both children and adult audiences, we created a cheeky campaign featuring Santa's Little Helper all tangled up in Christmas lights with a star on his hat.
The campaign included two 15-second TV commercials, an interactive website and a mobile platform are centre pieces of the new campaign, as well as animated outdoor panels, in print advertising and in-store displays.
MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION
AGENCY: AIRBORNE