To capture the attention of parents with pre-school aged children, we created the “Big LEGO bricks for little hands” campaign to communicate that LEGO DUPLO is everything parents love about LEGO, only with big bricks for little hands.
This is the first time LEGO has ever locally developed a campaign, a shift away from using global creative to ensure the product range, visual and messaging resonated and engaged with Australia and New Zealand parents and gift-givers.
The campaign included TVC, Press, oOh, Digital Display, Social, POS and other integrated in-store creative.
MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC DIRECTOR
- TALENT SELECTION
- WARDROBE
- PROPS AND STYLING
- ART DIRECTION & DESIGN
- PHOTOGRAPHY
AGENCY: AIRBORNE
TVC PRODUCTION: BRIGHTWORKS
PHOTOGRAPHY: BRANDEE MEIER, NICHOLAS WILSON & KRISTY PLAYER