Midford is the leading Australian wholesaler for all your school wear and accessories.
Designed to be both good looking and hard wearing, I have created and produced the Midford Catalogue since 2003, ensuring each catalogue reflects the company's vision and product traits whilst keeping it fresh and engaging.
The 2015-16 catalogue aimed to be simplistic, highlighting the standard product features, promoting made to order items and for the first time, featuring an energetic sportswear insert.
MY INVOLVEMENT:
- CATALOGUE CONCEPT & DEVELOPMENT
- ART DIRECTION
- PHOTOSHOOT DIRECTION
AGENCY: AIRBORNE