I was briefed to localise the global “Whatever’s Comfortable” campaign and develop local creative that speaks to Australians’ sense of humour.
The result was the “#MyComfortable” campaign which aimed to highlight and champion the confidence it takes to be yourself.
I enlisted CJ, a computer cowboy, who loves cat t-shirts just as much as his cat Ginger (or even more) to head up the campaign.
The campaign comprised of oOH and a large portion of the new campaign to be driven in social media.
MY INVOLVEMENT:
- CAMPAIGN LOCALISATION
- ART DIRECTION
- DESIGN
- COPYWRITING
- RETOUCHING
- PHOTOGRAPHY DIRECTION
AGENCY: ENSEMBLE