The Championships was inaugurated in 2014 as the “Grand Finals” concept to feature and showcase the very best of Australian racing as the jewel in the town of Sydney’s Autumn Carnival.
With the event being in its introductory year, the primary objective was to increase intrastate, interstate and international visitation to NSW specifically for the The Championships.
To promote both The Championships and NSW as a destination, we produced a 28 page insert for Sydney, Brisbane, Canberra and New Zealand newspapers, with over 5 million inserts being distributed in the months leading up to the event.
The campaign included Newspaper Insert, Digital Display and Online Creative.
MY INVOLVEMENT:
- ART DIRECTION
- DESIGN
- RETOUCHING
- PRINT MANAGEMENT
AGENCY: AIRBORNE